Quick facts
- Best for
- Influencer marketing
- Pricing
- Freemium
- Editor rating
- 4.5 / 5
- Community saves
- 0
About IMAI
IMAI (Influencer Marketing AI) is an end-to-end influencer marketing platform that allows brands, agencies, and online stores to discover, analyze, activate, and measure influencers. With IMAI, users have access to detailed insights about over 260 million influencers, including demographic and psychographic information. The platform affords users the ability to search, analyze, create, and track campaigns, making influencer marketing management more efficient. IMAI also features a dedicated campaign reporting dashboard to evaluate and optimize campaign success, and the ability to integrate with popular e-commerce platforms. IMAI offers a white-label platform, which includes an API integration for influencer discovery and analytics. In addition, IMAI has an Agency CRM and Influencers app for end-to-end campaign management and automation. The platform's algorithms provide personalized white-label solutions, which allows users to optimize their influencer marketing activities.The tool's dashboard is simple and intuitive, making the platform user-friendly. Also, IMAI is trusted by industry leaders and has received positive reviews from its users, including top brands like Estee Lauder Companies.
Pros
- Access to 260 million influencers
- Demographic and psychographic insights
- End-to-end campaign management
- Integrated campaign tracking
- White-label platform
- API integration for influencer discovery
- API integration for influencer analytics
- Agency CRM and Influencer app
- Personalized algorithm solutions
- Intuitive user interface
- E-commerce platform integration
- Dedicated campaign reporting dashboard
Cons
- 260 million influencers limit
- API integration complex
- No multi-language support
- Limited campaign tracking
- No dedicated customer support
- Expensive white-label setup fee
- Limited e-commerce platform integration
- Dependent on social media data
- Limited competitor spy feature
- Charging for high-traffic APIs