Hootsuite OwlyGPT
AI-powered social media caption and content generator.
Quick facts
- Best for
- Social media posts
- Pricing
- Freemium
- Editor rating
- 4.5 / 5
- Community saves
- 0

About Hootsuite OwlyGPT
OwlyWriter AI from Hootsuite is an artificial intelligence tool intended for use in social media content creation and planning. It instantly generates social media captions, content ideas, and appropriate hashtags for various networks, saving users significant time and effort. The tool is designed to scout live social feeds, allowing you to create content, analyze performance, and construct campaigns based on current trends and discussions for timely, relevant engagement. OwlyWriter AI offers a variety of features such as generating captions, images, and entire posts at a rapid pace. It also assists in testing variations of ad copy for paid social posts. The tool is capable of providing a continuous stream of post ideas, keeping your social media content calendar filled and ensuring constant engagement with your audience.With OwlyWriter, you can capitalize on trends, as the AI trend tracker identifies real-time social data. The tool is informed by current social media trends and a deep understanding of the latest social media algorithms, enabling it to create content that's pertinent to your brand, audience, and posting networks.Also, OwlyWriter is designed to mimic your brand's unique tone, using your historical social media content, Hootsuite bio, and provided information, rather than delivering generic, robot-like content. This allows you to construct brand-aligned content that resonates with your audience and aligns with social media algorithms to increase views and engagement.Finally, OwlyWriter integrates seamlessly with scheduling tools in Hootsuite to automate content posting at optimal times, and with Canva and Adobe Express for eye-catching post design, aiming to increase conversions, sales, revenue and overall social media performance. It can generate captions from scratch, from URLs, or based on a list of upcoming events or holidays. Supported featuresSocial Media
Pros
- Instant social media content generation
- Appropriate hashtag suggestion
- Live social feeds scouting
- Rapid content creation
- Ad copy testing
- Continues post ideas stream
- Real-time trend tracker
- Informed by social media algorithms
- Brand's unique tone mimic
- Historical content learning
- Automated optimal time posting
- Integration with scheduling tools
Cons
- Requires Hootsuite integration
- Limited customization options
- Relies on historical content
- Only supports certain design tools
- Ad copy testing restricted
- Limited tone diversity
- Dependent on trend data
- No direct posting capability