Alison | Preflight Plus

About Alison | Preflight Plus

Preflight Plus is a tool by Alison that offers artificial intelligence powered creative audits to ensure that ads are ready for launch. This tool helps users to predict the performance of their creative content before it is published by validating video assets against Googles ABCD guidelines and offering recommendations for improvements. The tool incorporates a 3-step process: Uploading the video file, analyzing it against the ABCD guidelines, and then optimizing the video based on the provided score and fix recommendations. These AI-backed recommendations replace the traditional, slower manual checklists for assuring ad quality. Preflight Plus optimizes A/B testing practices by acting as a filter to remove low-quality assets, thereby enabling efficient media budget usage for only the strongest concepts. Also, the tool provides an adherence Score which is specific and based on data-backed information to fix structural errors in the creative content instantly. The score provided by Preflight Plus is based on the Creative Genome which maps the video against Google's proven ABCD framework. Although the tool currently supports video creatives for Google platforms like YouTube, it is a significant component in screening and enhancing creatives for optimal performance.

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