Install to Claude Code
npx -y skills add https://github.com/eachlabs/skills --skill meta-ad-creative-generationDescription
meta ad creative generation
SKILL.md
---
name: meta-ad-creative-generation
description: Generate Meta (Facebook & Instagram) ad creatives using each::sense AI. Create feed ads, stories, reels, carousel images, and video ads optimized for Meta's ad formats and best practices.
metadata:
author: eachlabs
version: "2.0"
---
# Meta Ad Creative Generation
Generate high-converting Meta (Facebook & Instagram) ad creatives using each::sense. This skill creates images and videos optimized for Meta's ad placements, formats, and best practices.
## Features
- **Feed Ads**: Static images and videos for Facebook/Instagram feed
- **Stories & Reels**: Vertical 9:16 content for immersive placements
- **Carousel Ads**: Multiple images for product showcases
- **Video Ads**: Short-form video content for engagement
- **Product Ads**: E-commerce focused creatives with lifestyle context
- **Brand Awareness**: Eye-catching visuals for reach campaigns
- **Lead Generation**: Compelling visuals with clear CTAs
## Quick Start
```bash
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a Facebook feed ad for a fitness app showing someone working out with energetic vibes, include space for headline text"}],
"model": "eachsense/beta",
"stream": true,
"mode": "max"
}'
```
## Meta Ad Formats & Sizes
| Placement | Aspect Ratio | Recommended Size | Use Case |
|-----------|--------------|------------------|----------|
| Feed (Image) | 1:1 | 1080x1080 | Product ads, brand awareness |
| Feed (Image) | 4:5 | 1080x1350 | More vertical space, higher engagement |
| Feed (Video) | 1:1 or 4:5 | 1080x1080 or 1080x1350 | Product demos, testimonials |
| Stories/Reels | 9:16 | 1080x1920 | Full-screen immersive ads |
| Carousel | 1:1 | 1080x1080 | Product catalogs, features |
| Right Column | 1.91:1 | 1200x628 | Desktop sidebar ads |
## Use Case Examples
### 1. Product Ad (E-commerce)
```bash
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 1:1 Facebook product ad for wireless earbuds. Show the earbuds on a clean minimal background with lifestyle context - someone at a gym or running. Modern, premium feel. Leave space at top for headline."}],
"model": "eachsense/beta",
"stream": true,
"mode": "max"
}'
```
### 2. Instagram Stories Ad
```bash
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 9:16 Instagram Stories ad for a skincare brand. Show a woman with glowing skin, soft natural lighting, minimalist aesthetic. Leave safe zones at top and bottom for UI elements."}],
"model": "eachsense/beta",
"stream": true,
"mode": "max"
}'
```
### 3. Facebook Video Ad
```bash
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 5 second 1:1 video ad for a coffee subscription service. Show steaming coffee being poured, cozy morning vibes, warm color grading. Eye-catching for autoplay without sound."}],
"model": "eachsense/beta",
"stream": true,
"mode": "max"
}'
```
### 4. Carousel Ad (Multiple Products)
```bash
# First image
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 1:1 carousel ad image 1 of 4 for a furniture store. Show a modern sofa in a stylish living room. Clean, aspirational lifestyle photography style."}],
"model": "eachsense/beta",
"stream": true,
"session_id": "carousel-furniture-001"
}'
# Second image (same session for consistency)
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create carousel image 2 of 4. Show a dining table set in the same style as the previous image. Maintain consistent lighting and aesthetic."}],
"model": "eachsense/beta",
"stream": true,
"session_id": "carousel-furniture-001"
}'
```
### 5. Reels Ad (Vertical Video)
```bash
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 9:16 vertical video ad for Instagram Reels. Fashion brand summer collection - show a model walking on a beach in a flowing dress, cinematic slow motion, golden hour lighting. 5 seconds."}],
"model": "eachsense/beta",
"stream": true,
"mode": "max"
}'
```
### 6. App Install Ad
```bash
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 4:5 Facebook ad for a meditation app. Show a peaceful person meditating in nature, soft morning light, calming colors (blues and greens). Include visual space for app store badges and CTA button."}],
"model": "eachsense/beta",
"stream": true,
"mode": "max"
}'
```
### 7. Restaurant/Food Ad
```bash
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 1:1 Facebook ad for an Italian restaurant. Show a delicious pasta dish with steam rising, rustic table setting, warm inviting atmosphere. Food photography style, make it look appetizing."}],
"model": "eachsense/beta",
"stream": true,
"mode": "max"
}'
```
### 8. Lead Generation Ad (B2B)
```bash
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 1:1 Facebook lead gen ad for a B2B SaaS product. Show a professional working on a laptop with data visualizations, modern office environment, confident and productive mood. Corporate but not boring."}],
"model": "eachsense/beta",
"stream": true,
"mode": "max"
}'
```
### 9. UGC-Style Ad
```bash
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a UGC-style 9:16 video ad for a teeth whitening product. Show a young woman doing a selfie-style testimonial, authentic iPhone footage look, bathroom mirror setting, before/after reveal moment. 10 seconds."}],
"model": "eachsense/beta",
"stream": true,
"mode": "max"
}'
```
### 10. Retargeting Ad (with Product Image)
```bash
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 1:1 retargeting ad for sneakers. Show white sneakers prominently with a lifestyle background (urban street scene). Add visual urgency - style that says limited time offer. Clean product focus."}],
"model": "eachsense/beta",
"stream": true,
"mode": "max",
"image_urls": ["https://example.com/product-sneakers.jpg"]
}'
```
## Best Practices
### Image Ads
- **Text Overlay**: Keep text minimal - Meta recommends less than 20% text coverage
- **Safe Zones**: Leave 14% margin at top/bottom for Stories/Reels UI elements
- **Focal Point**: Place key visual elements in the center
- **Contrast**: Use contrasting colors to stand out in feed
- **Brand Colors**: Maintain consistent brand identity across ads
### Video Ads
- **Hook in 3 seconds**: Capture attention immediately
- **Design for sound-off**: Use captions, visual storytelling
- **Loop-friendly**: Create seamless loops for short videos
- **Mobile-first**: Design for vertical/square on mobile
### Carousel Ads
- **Visual consistency**: Maintain same style across all cards
- **Story arc**: Create a narrative flow between images
- **First image hook**: Make the first card most compelling
## Prompt Tips for Meta Ads
When creating Meta ad creatives, include these details in your prompt:
1. **Format**: Specify aspect ratio (1:1, 4:5, 9:16)
2. **Placement**: Mention if it's for feed, stories, or reels
3. **Product/Service**: Clearly describe what you're advertising
4. **Target Audience**: Who is this ad for?
5. **Mood/Style**: Energetic, calm, luxurious, playful, etc.
6. **Text Space**: Request space for headlines/CTAs if needed
7. **Brand Guidelines**: Mention colors, style preferences
### Example Prompt Structure
```
"Create a [aspect ratio] [placement] ad for [product/service].
Show [visual description] with [mood/style].
Target audience: [demographic].
[Additional requirements like text space, brand colors, etc.]"
```
## Mode Selection
Ask your users before generating:
**"Do you want fast & cheap, or high quality?"**
| Mode | Best For | Speed | Quality |
|------|----------|-------|---------|
| `max` | Final ad creatives, A/B testing winners | Slower | Highest |
| `eco` | Quick drafts, concept exploration, bulk testing | Faster | Good |
## Multi-Turn Creative Iteration
Use `session_id` to iterate on ad creatives:
```bash
# Initial creative
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 1:1 Facebook ad for a watch brand, luxury feel"}],
"model": "eachsense/beta",
"stream": true,
"session_id": "watch-ad-project"
}'
# Iterate based on feedback
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Make it more dramatic with darker background, add some bokeh lights"}],
"model": "eachsense/beta",
"stream": true,
"session_id": "watch-ad-project"
}'
# Request variation
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create 2 more variations of this ad with different angles"}],
"model": "eachsense/beta",
"stream": true,
"session_id": "watch-ad-project"
}'
```
## A/B Testing Batch Generation
Generate multiple variations for testing:
```bash
# Variation A - Lifestyle focus
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 1:1 ad for protein powder - lifestyle shot with athlete in gym"}],
"model": "eachsense/beta",
"stream": true,
"mode": "eco"
}'
# Variation B - Product focus
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 1:1 ad for protein powder - clean product shot with ingredients"}],
"model": "eachsense/beta",
"stream": true,
"mode": "eco"
}'
# Variation C - Benefit focus
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
-H "Content-Type: application/json" \
-H "X-API-Key: $EACHLABS_API_KEY" \
-H "Accept: text/event-stream" \
-d '{
"messages": [{"role": "user", "content": "Create a 1:1 ad for protein powder - before/after transformation style"}],
"model": "eachsense/beta",
"stream": true,
"mode": "eco"
}'
```
## Error Handling
| Error | Cause | Solution |
|-------|-------|----------|
| `Failed to create prediction: HTTP 422` | Insufficient balance | Top up at eachlabs.ai |
| Content policy violation | Prohibited content | Adjust prompt to comply with Meta ad policies |
| Timeout | Complex generation | Set client timeout to minimum 10 minutes |
## Related Skills
- `each-sense` - Core API documentation
- `google-ad-creative-generation` - Google Ads creatives
- `tiktok-ad-creative-generation` - TikTok ad creatives
- `product-photo-generation` - E-commerce product shots